It should appear only once, and as soon as you click it, it should be made to minimize and reside within your shticker book. Sort of how the "mail delievery" or "cattlelog" notification shows up, and until you click it, goes away. Honestly, I read the news and grew tired of it. While in the process I kept falling asleep! It's irritating. So yeah, Disney needs to make it so that once you click it, it goes away...